Murrays Chicken Digital Marketing
Digital Marketing & E-Commerce Management for Murray’s Chicken
By Adam Koplik
Overview
As the Digital Marketing Executive at Murray’s Chicken, I led a full overhaul of the company’s online presence, redesigning and optimizing the website to improve usability, SEO performance, and e-commerce operations. In addition to technical site management, I ran marketing campaigns and managed online sales fulfillment and customer service.
Project Scope
- Completely overhauled and redesigned the Murray’s Chicken website using WordPress, Shopify, and WooCommerce.
- Wrote and implemented custom HTML and CSS to enhance the site’s layout, product pages, navigation, and checkout process.
- Conducted a comprehensive SEO audit and optimized on-page elements (metadata, URL structures, internal linking, and page speed) to improve organic search rankings.
- Launched and managed influencer outreach campaigns targeting food creators and bloggers to increase brand awareness and product engagement.
- Managed the e-commerce backend operations, including:
- Processing and tracking online orders
- Overseeing order fulfillment workflows
- Handling customer service inquiries and issues
- Set up and maintained product listings, pricing, shipping policies, and promotional campaigns.
Tools and Technologies
- WordPress
- Shopify
- WooCommerce
- Custom HTML and CSS
- Google Search Console and basic SEO tools
- Instagram, Facebook, and email marketing platforms
- Excel for sales tracking and operational reporting
Results
- Delivered a full website redesign and optimization, significantly improving site speed, mobile responsiveness, and user experience.
- Increased organic traffic through targeted SEO improvements.
- Streamlined the online ordering process, reducing abandoned cart rates and improving order accuracy.
- Expanded the brand’s digital reach through targeted influencer collaborations and social media campaigns.
Takeaways
This role gave me hands-on experience combining digital marketing strategy with technical web development and e-commerce operations management. It sharpened my skills in site optimization, SEO strategy, influencer outreach, and end-to-end online order fulfillment, while providing exposure to the operational realities of managing a consumer-facing product brand online.